What is your ideal
experience of sleeping?
My Role
User Research
Guide Creation
Data Synthesis
Ideation
Framework
Human Centered Research
UX Strategy
Tools
Figma
Miro
Adobe Illustrator
Adobe Indesign
Google Forms
Duration
09 Weeks
Overview
Sleep is an indispensable part of our lives. A poor sleep experience impacts our cognitive, physical, behavioral, and lifestyle functions. While sleep impacts both our body and mind functioning it is still undervalued in terms of pillars of health and not prioritized in today’s world of competing priorities. Sleep is impacted by our environment, the products that we use, and our lifestyle habits. Today, even though we are flooded with product sand experiences that promise to better our sleep, most people do not have a desirable sleeping experience. This project brings together the stories and desires of people to uncover their ideal sleeping experience.
Project Background
Our objective with this research is to understand the relationship people share with sleep. We do this by giving them a blank canvas to paint their feelings and desires. Their emotional
stories give us a peek into their lives and what truly matters to them when it comes to a desirable sleep. What came clear to us through this research is that sleep is a very personal
experience and so are the challenges that it brings. However,
there are a number of common themes and patterns that they share when it comes to their futuristic sleeping experience.
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Stakeholders
To pursue our objective, we conducted a research study in a span of four weeks with a total of 72 participants aged between 20 to 50 years in the US. We also interviewed one sleep expert and two sleep doctors to have an expert viewpoint. They also became the voice of hundreds of people who they work with closely.
Research Methods
The research was a mix of qualitative and quantitative research methods, to reveal the emotional insights, the needs, challenges, and aspirations that people associate with their ideal sleep. For quantitative research we conducted surveys, that helped us understand the high-frequency pain points and aspirations. These were used as “anchors” to build our other research activities.For qualitative research, we conducted an hour-long, one on one interview, a cultural probe, and four individual workshops with single participants to understand their sensory needs and attributes.
Secondary Research
Conducted secondary research on the effects of inadequate sleep on people, ideal sleeping environment and sleep supporting products.
Interviews
Conducted an hour-long, one on one interview with core stakeholders, sleep experts and psychologists to understand in depth desires and emotions.
Cultural Probe
Conducted four individual workshops to comprehend the users' choices and consider their emotional experiences.
Sensory Cue
Created a sensory kit to understand participants sensory needs and attributes.
Survey
Circulated surveys that helped us understand the high-frequency pain points and aspirations.
Ethnography Research
Analysed our roommates' habits, sleep patterns, and trigger situations as part of the study.
Research Guide
To better grasp the thoughts, feelings, and aspirations of our users, we developed discussion guides and surveys activities specifically for our key stakeholders: sleep specialists and core users. These questions were based on the below key theme of closed, open, brain, heart, problem and future based.
The survey questions gave us quantitative data.
Research Analysis
After gathering our data using qualitative, quantitative, and cultural probe research methodologies, we began the affinitization process to analyze these data points. A total of 2600 different data points had been gathered!
Stage 1: All data points
Stage 2: Blue clusters
Stage 3: Pink clusters
Stage 4: Green clusters
Insight: Value Framework
After synthesizing our research data into actionable insights, we arrived at 15 key values with relaxation being the key, that factor into their aspirations for the future of their sleep. Our framework is a synthesized visual representation of these values and each chapter of this book takes you into the magical world of high-frequency wishful desires.
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We translated our research, user insights, and methodology into "The Client Book," a comprehensive yet simple user manual. It includes examination of user stories, difficulties, wants, and unedited human data.
I feel Relaxed
There are endless benefits of relaxing before sleep on body, mind and soul. Unwinding before sleep is a great way to ensure a peaceful sleep, thus, people are constantly looking for ways in which they can make themselves feel calm after a busy and tiring
day. Relaxation techniques are different for each individual and it is unique in their own way. But what people are really seeking for, in this day and age, is to feel mentally, physically and emotionally relaxed to have their ideal sleeping experience.
I love sleep because it’s relaxing. If I can get a good
night’s sleep, it is the best.
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