Overview
To create inspiring home furnishing solutions for their customers. I also worked with store layout and commercial lighting, analyzing strategic touchpoints to help increase sales. During my tenure at IKEA, I worked on various design projects
01
MARKERAD by Virgil Abloh
MARKERAD takes classic minimalist designs and builds on them with the artistic references and subversive elements typical of Virgil’s work, with his iconic quotation marks found throughout. They add a sense of irony to the products we’ve produced – perfect for people trying to build a home with a little high-fashion edge, or looking to freshen up the one they already have.
02
BOTANISK
BOTANISK collection is created in collaboration with six social entrepreneurs in India, Thailand, Jordan, and Romania. They all have business ideas that are based on creating jobs in regions where they are most needed, and for people that need them most.
Whether you’re a plant swapper, urban gardener, or simply dream of growing a green thumb, BOTANISK has what it takes to sort you out. From tool kits and clay pots to large baskets, this handmade collection doesn’t only add to the fun of indoor potting – it creates jobs in regions where they are most needed. Let’s sprout some seeds of hope.
03
DEKORERA
As the holidays approach and the nights lengthen, we’re reminded of the dark, brooding portraits and still-lives that symbolize the art of 17th century. Dutch master painters like Rembrandt, Vermeer, and Hals- are full of swirling, golden light, playful domestic scenes, and shadowy corners.
It’s these images that inspired our team of designers to develop DEKORERA – a collection of home furnishing accessories and textiles which combine the rich colors and style of these artists’ work with traditional Scandinavian craftsmanship to create products that add an easy and inviting winter flair to your home.
04
OASIS GARDEN
To create an inspiration that will give customers an opportunity to engage with the range while enjoying the beautiful ambiance. The intention is to increase revenue/profits from the media by steering the artificial flower range which has good margins and a competitive edge in terms of quality.
